The IDMA Annual Conference will take place on Friday 21st September with a focus on Customer Loyalty and Retention – an ever popular topic and essential in these times. The presentations and expert panel discussion and open floor debate will be followed by a Global Marketing Alliance Networking event. Until now seen in LA, NYC, London, Singapore and now, in Dublin for the first time! GMA is run by Matt Edgar from Direct Marketing International Magazine who has readers worldwide; the latest online version is available here www.dmionline.net.

Marie Moynihan, Marketing Manager at Newsweaver, will explain how during a tough economic climate, the marketing group at Newsweaver was challenged not only with supporting new business efforts but also with retaining their existing customer base. The Business of Email was developed using Newsweaver’s own powerful email marketing platform combined with Salesforce to build a sophisticated retention strategy.

The results have included strong positive feedback from customers, greater numbers engaging through online seminars, and greater retention rates.

David Field of Easons will present the key insight that drives the Easons loyalty programme the importance of our customers and recognising their contribution to our business. Customer recognition is key and rewarding them with rich content relevant to their needs builds brand advocacy.

The presentation will highlight the importance of a successful through the line launch campaign whilst also showing the effectiveness of a clear and well thought out communications strategy.

Michael Dwyer, Pigsback.com will look at the role of a rewards programme and of data in achieving loyalty and increased revenues, exploring where rewards sit relative to other elements of the total customer proposition.

Michael’s presentation will demonstrate the importance of data in optimising a loyalty programme.

Pat O'Brien, Libery Insurance will present the key challenges faced by LIberty in its rebirth and how they have managed to build a customer retention strategy whilst managing their acquisition program.

ALL FOR JUST €149 FOR NON MEMBERS, €49 for MEMBERS!

PLUS

AN AFTERNOON NETWORKING EVENT IN ASSOCIATION WITH GMA!

Registration from 8.00am

Short Networking lunch 1.30pm - 2.30pm

Ticket Prices (include access to the gma networking event) -

IDMA Member €49 - please login to www.idma.ie Members Section to get your discount code

Non-IDMA Member €149

DMI Readers & AAI Members €99 - please contact service@idma.ie to get your discount code

GMA Networking Event Only €0

GMA Panel discussion and Open Floor Debate 2.30pm - 3.30pm

GMA Networking 3.30pm - evening time (sponsored bar and finger food)

www.the-gma.com. GMA are partnering the IDMA for this event.

Refreshments, working lunch and afternoon finger food included in the ticket price

Morning Conference Speakers -

Gary Brown Group CEO RMG, Goosebump & Direction@JWT

David Field, Head of Marketing, Eason

Pat O'Brien, CEO Liberty Insurance

Marie Moynihan, Marketing Manager Newsweaver

Michael Dwyer, CEO Pigsback

Afternoon Open Floor with Panel on International Direct Marketing -

Rosemary Smith (Opt 4)

Judith Donovan CBE

Stephan Merz (D2M)

Arnaud LE Lann (Euroleads)

Ellen Maynes (Volkswagen Group)

Gayle Gunning (AA)

Biographies are below*

Hosted by The Global Marketing Alliance (GMA)

Join a panel of top international direct marketers for an interactive session exploring success stories from the world of direct marketing without frontiers.

Find out what works for international players in both business to business and consumer markets. Learn how they overcame the boundaries of logistics, language and legalities to sell successfully a distance. Listen to real life examples of multi-channel campaigns which have crossed borders and brought results. Debate whether online and social networks have effectively made all direct marketing international and whether targeting economic hot spots can help offset flagging domestic demand.

The panel will be chaired by Rosemary Smith of Opt-4 and will feature input from 4 international guests including Arnaud Le Lann from Euroleads and Stephan Merz of D2M.

An exciting new development for this year’s event includes a networking gathering that will take place in the later afternoon hosted by the Global Marketing Alliance / Direct Marketing International. This the first time their event will be held in Dublin. It will kick off with an open floor discussion about International Direct Marketing led by visiting panellists Rosemary Smith (Opt 4), Stephan Merz (D2M), Arnaud LE LANN (Euroleads), Judith Donovan CBE, Ellen Maynes (Volkswagen Group) and Gayle Gunning (AA Ireland). This will conclude with drinks, nibbles and an opportunity to chat further with fellow attendees.

* The International Direct Marketing Panel

Rosemary Smith, Opt 4
Rosemary began her career in publishing and has been working in data business since 1989. With partner Jenny Moseley, she set up Opt-4 in 2003 which advises organisations on UK and international data protection compliance and the maximization of marketing permissions. She has helped to shape the regulatory framework for marketing through extensive trade association involvement including chairmanship of the Direct Marketing Association’s Governance Committee and the DMA Board.
Rosemary has given presentations covering all aspects of data protection compliance and permission based marketing to audiences in the UK, Europe, USA, Australia and South Africa. She is also a tutor for the Institute of Direct Marketing and was made an Honorary Life Fellow in 2009. Rosemary is passionate about maximising personal data as a corporate asset.

Judith Donovan, CBE
Judith Donovan was an early UK Direct Marketer, being trained by Grattan, the catalogue company, in the 70s and then starting JDA in 1982. By the time she sold it to her directors in 2000 with a turnover of £12.5m and 45 staff, she was a well known and inspirational Direct Marketer, who had chaired the UK DMA, lectured on direct marketing in over 20 countries, published her beginners’ guide “DIY Direct Marketing” and received honours from her industry of DMA Role of Honour, and UK Direct Marketer of the Year.

Stephan Merz, D2M
Stephan is founder and owner of d2m direct marketing merz, a direct marketing consulting company for cross-border activities, with a focus on list broking, list management, standalone email campaigns, newsletter and insert booking. He has been involved in international direct marketing since the mid 90s and held senior positions in companies such as Schober Information Group. In these positions he supported many b2b and b2c companies to establish their business in other countries. He is an expert in European DM and regularly attending local and international conferences. His company is member of the German DMA and the German partner in the Lists4Europe network.

Arnaud LE LANN, Euroleads
Arnaud is CEO of EUROLEADS which was created in 1980. Euroleads – Cible Adresses is the oldest lists broker in France, now a Direct Marketing complete services company, with international scope. Their expertise is built from constant anticipation of Direct Marketing evolutions along those last 30 years. With a deep knowledge of the French, and other worldwide markets, relayed by our partners network, they can provide a global service. Euroleads is an active member of the French DMA (SNCD) and participates in the FEDMA list council meetings. They are a founder member of the network Lists4Europe, with partners in Germany, Italy and the UK.

Ellen Maynes, Volkswagen Group Ireland
Ellen brings to the panel over twelve years marketing experience gained within the automotive sector in both Australia and Ireland. Working for brands like Ford, Volkswagen, Audi, Skoda and SEAT, Ellen has acquired extensive experience in marketing communications, project management and more recently, data management and data protection. Ellen also has experience in the not-for-profit sector, as Events and Marketing executive for both the Ireland-Australia Association and the Butterfly Foundation and will soon complete a masters in International Development with a thesis on Corporate Social Responsibility.

Gayle Gunning, AA Ireland

Gayle is Marketing Manager with AA Ireland with responsibility for AA Rewards, Motor Insurance and Membership. She has over 13 years' marketing experience with extensive direct marketing experience on the agency side as well as Sales Promotion, Digital and through the line experience. Gayle joined the AA from Tequila/TBWA where she held the position of Account Director and previously with OgilvyOne. While in Tequila she was part of the team that ran the Your Country Your Call campaign which was the brainchild of Martin McAleese. She has also worked across a multitude of industries including FMCG, Telecoms, Banking and Motor working on award winning campaigns. Gayle holds a BBS Honours Degree specializing in Marketing and Languages along with a post graduate Diploma in Direct Marketing.

Ticket Prices (include access to the Global Marketing Alliance event) -

IDMA Member €49 - please login to www.idma.ie Members Section to get your discount code

Non-IDMA Member €149

IAPI, DMI Readers & AAI Members €99 - please contact service@idma.ie to get your discount code

GMA Networking Event Only €0